第十二章:公关计划(2 / 2)

鈥滄垜涔熻鍘伙紒浣犱笉鑳藉彧甯﹂偅涓湪妗╁瓙锛佲?br />

鍚埌鍑哄簻锛屽瓙鏈熶篃鎶捣澶达紝鏈熷緟鐨勭湅鐫鑻忕泩鍜岋紝灏忓0鐨勮

鈥滃叕涓伙紝瀛愭湡涔熻兘涓璧疯窡鐫鍚椻?br />

鐪嬬潃鍙埍鐨勫瓙鏈燂紝鑻忕泩鍜屾棤娉曟嫆缁濓紝鍙堢湅浜嗙湅涓鏃佺殑鍙ら亾锛屽彧鑳芥棤濂堝簲涓?br />

鈥滃ソ浜嗭紝甯︿綘浠氨鏄簡锛屽氨鏄綘杩欓獨鍖咃紝鍑哄幓涓嶈澶ф儕灏忔紝浣庤皟涓鐐癸紝鍚﹀垯浣犲埆璺熺潃鍘讳簡鈥?br />

鈥滅煡閬撲簡锛屾垜鏄緢鎯充綆璋冪殑锛屼絾鏄垜姘旇川澶嚭浼椾簡锛屾湁鏃跺欐病鏈夊姙娉曪紝閭f垜浠粖澶╁幓鍝噷锛熲?br />

鈥滃幓涓滃潑鍚涔︹?br />

鈥滃叕涓伙紝浣犳槰澶╁悷璇椾細杩樻病鍚鍟婏紵浠婂張瑕佸惉璇翠功锛熶笉濡備綘姣忔櫄鎷涙垜杩涘眿锛屾垜澶╁ぉ璇寸粰浣犲惉鈥?br />

鑻忕泩鍜屾枩鐪兼棤濂堢湅鐫鍙ら亾鈥滀綘杩欎汉鎬庝箞涓澶ф棭灏辫繖涔堝璇濈殑锛屾垜鐪嬪氨搴旇鎶婁綘瀹夊湪闂ㄥ彛锛屽湪闂ㄥ彛澶╁ぉ姝岄鎴戠殑鍔熷痉锛岃浣犺涓笉鍋溾?br />

鈥滃師鏉ュ叕涓讳綘鎯宠纯璧傝涔﹀厛鐢燂紝璁╀粬鍦ㄥ潑闂磋浣犲ソ璇濓紝鏀瑰杽浣犲悕澹帮紵鈥?br />

鍚埌鍙ら亾鐨勮瘽锛岃嫃鐩堝拰寰井闇囨儕锛岃寰楀彜閬撹剳瀛愯繕鏄尯濂戒娇鐨勶紝灞呯劧涓涓嬪瓙灏辩寽鍑鸿嫃鐩堝拰鍐呭績鎵鎯筹紝浠庢槰澶╁畾涓嬬洰鏍囪瑕佹敼鍠勫皬鍏富鐨勫悕澹板悗锛岃嫃鐩堝拰鎬濊冧簡涓鐣紝鍙や唬鑸嗚涔熸槸寰堥噸瑕佺殑锛岃鏀瑰杽鑷韩褰㈣薄锛屽仛鍗辨ュ叕鍏筹紝寰楁參鎱㈡潵锛屽厛鎵惧埌涓涓獊鐮村彛锛屾參鎱㈡敼鍠勬皯闂寸殑鑸嗚锛屾墍浠ヨ涔︿汉灏卞緢閲嶈浜嗭紝鍦ㄨ繖涓俊鎭粸鍚庢椂浠o紝璇翠功浜虹殑涓瑷閮借兘浣滀负涓涓獊鐮村彛鍙戦叺鍑哄幓銆傝繖涔熸槸鏃╀笂灏忔灊鏃犳剰闂寸偣閱掕嫃鐩堝拰锛屾兂寮鍚殑绗竴涓叕鍏宠鍒掞紝娌℃兂鍒拌鍙ら亾缁欑寽涓簡

鈥滃悆浣犵殑楗惂锛岃杩欎箞澶氾紝褰撶劧涓嶈兘鐢辨垜鍑洪潰璐胯祩锛屼綘鐪佺潃鐐瑰姏姘旓紝涓浼氭湁浣犵敤姝︿箣鍦扳?br />

鈥滄垜鍙ゅぇ鍏瓙锛屽叏鍚偍宸仯鍚╁拹锛佲?br />

鈥滃棷锛岀劧鍚庢垜甯︾潃鏈ㄥご璺熷瓙鏈熷幓濂藉ソ閫涢涘競闆嗗挴锛屼綘浠袱涓鍚冪偣鈥?br />

鈥滃叕涓伙紒浣狅紒鈥?br />

鈥滃搱鍝堝搱鍝堝搱鈥?br />

姘旂潃鍙ら亾锛岃繖涓椤挎棭楗鑻忕泩鍜岃寰楁牸澶栫殑缇庡懗鈥?br />